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GET INTO SOCIAL MEDIA MANAGEMENT

Serve UK Clients from Ghana

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Course Objectives

To equip students with the practical skills, tools, and cultural understanding needed to manage social media accounts for UK-based businesses as a freelancer or remote employee. 

COST

Total – GH₵ 4,150

Initial Deposit – GH₵ 1,000

Installment – GH₵ 525 over 6 months

Duration and Schedule

Duration – 6 months 

2 sessions per week (3 hours per session) + optional weekend project clinics

  • Overview of social media management
  • Expectations of UK clients
  • Understanding Western social media culture and trends
  • Instagram: content formats, Stories, Reels, insights
  • Facebook: business pages, groups, scheduling
  • WhatsApp Business for client communication
  • Practical Task: Audit 2 UK brands’ Instagram and Facebook pages
  • LinkedIn: personal branding, company pages, B2B marketing
  • TikTok: trends, short-form content for UK brands
  • Twitter/X: brand voice and engagement
  • Creating a monthly content calendar
  • Using Canva for social graphics
  • Writing captions that convert (tone, CTAs, UK spelling/phrasing)
  • Mini Project: Design a 1-month content calendar + sample posts for a UK business
  • Responding to DMs, comments, and inquiries
  • Managing online reputation for UK clients
  • Creating engagement strategies
  • Themes: free vs paid, customizing themes
  • Basics of Facebook & Instagram ads
  • Boosting posts vs campaign ads
  • UK ad policies and guidelines
  • Mini Project: Plan and simulate an ad campaign for a UK service business
  • Meta Business Suite, Buffer, Later
  • Hootsuite and Metricool for reporting
  • Google Sheets for planning and tracking
  • Understanding platform metrics
  • Building monthly client reports
  • Explaining value through numbers
  • Practical Task: Create a client-ready monthly performance report
  • Setting up client workflows
  • Writing proposals and contracts (UK-friendly templates)
  • Time zones, communication etiquette, professionalism
  • Real estate, fitness, e-commerce, beauty, education
  • Understanding each niche's audience in the UK
  • Simulation: Handle a mock onboarding and strategy call
  • Using Upwork, PeoplePerHour, Bark, LinkedIn UK
  • Facebook groups & cold outreach
  • Building a standout portfolio
  • How much to charge UK clients
  • Monthly packages vs per-hour work
  • Creating retainers and offering value-added services
  • Final Project: Complete a 1-month social media strategy + content calendar + reporting deck for a UK business (real or simulated)

Weekly/Monthly Deliverables

  • Weekly content creation or scheduling tasks
  • Monthly social media campaign simulation for a UK-based brand
  • 3–5 job or freelance application goals per month targeting remote clients

Support Features

Support Features

  • Weekly Q&A or review session
  • Guest speakers (African freelancers with UK clients)
  • Templates: Content calendars, contracts, client reports
  • Certificate of Completion + Portfolio showcase
  • Access to freelance remote job portal - Shapework.io
💵 Entry-Level Earnings Breakdown (After 3–6 Months of Training)
Service or Job Type Estimated Pay (USD) Frequency
1 Instagram account (basic posts) $50 – $200/month Per client
Full SMM for 1 small UK business $200 – $500/month Per client
Post design only (freelance) $5 – $15/post Per design
Strategy & content calendar $100 – $200r Per calendar
Community management (part-time) $8 – $12/hour Hourly (UK timezone)
💵 Estimated Monthly Earnings as a Beginner
Scenario Estimated Monthly Total (USD)
2 small websites + 2 maintenance clients $350 – $600/month
1 part-time remote assistant job + ad-hoc projects $300 – $500/month
5–10 small WordPress tasks (from UK clients) $200 – $400/month
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